Influencers can help bridge the gap that has traditionally existed between pharma companies and their customers. They can build connections, heighten relatability, improve brand awareness and open a channel for communication.
However, they can also do a significant amount of damage.
Our new white paper, Influencer Marketing in Pharma: Four Steps for Procurement To Create Value, explains why successful influencer marketing engagements need strong support from procurement. It details four steps that will enable pharmaceutical companies to find, partner and succeed with the right influencers while also safeguarding their interests.
What’s Inside:
- Choosing between celebrity and patient influencers
- Three ways to identify and shortlist influencers
- How to track performance and manage risks
This paper is a must-read for pharma marketers and procurement professionals keen to explore innovative strategies to strengthen their company’s brand.
Theme: Procurement
