Strategies for Optimizing Your Marketing Spend

Holding consumers’ attention is increasingly challenging for marketers in today's fragmented digital landscape. With an explosion of channels, devices and personalization needs, enterprises must have the right tools and strategies to cut through the noise and deliver unified, data-driven marketing that truly resonates.

In this insightful podcast — Strategies for Optimizing Your Marketing Spend — procurement experts from GEP talk about the key trends reshaping marketing and the innovative strategies companies should use to drive engagement and maximize ROI.

You’ll hear about:

• Leveraging first-party data and identity solutions amid 3rd-party cookie deprecation
• Harnessing generative AI to automate tasks and amplify creativity
• Capitalizing on the rise of retail media networks and navigating walled gardens
• Fostering procurement-marketing relationships for strategic agility