Marketing in Tech Companies: How Procurement Can Optimize Spend and Boost Profitability
Tech companies spend a substantial chunk of their revenue on marketing. But volume does not always equal value.
Is your spend working hard enough, or are avoidable costs sneaking through? Most importantly, is there a smarter way to spend?
This GEP bulletin discusses why procurement holds the key to reining in unnecessary expenses. From negotiating agency deals to consolidating suppliers, it outlines strategies to ensure that every dollar spent delivers real value, boosting your organization’s brand and reputation.
What’s Inside:
