What is the CPG Industry?
Consumer packaged goods, or CPG, refers to the space within an industry that features goods that consumers use in everyday life. These goods are produced on a large scale and generally have a short lifespan. CPG companies sell their goods to retailers, which in turn sell to consumers.
Frequent changes in consumer demand and the fight for shelf space in retail stores have made CPG a highly competitive industry. CPG companies aim to maximize their revenue by selling as many products as possible to customers. Marketing plays a key role in this objective as CPG companies look to strengthen the association between consumers and their favorite brands.
Learn more about GEP’s procurement and supply chain solutions for consumer packaged goods (CPG) industry.
World's Leading, Unified Source-to-Pay Platform for Direct and Indirect Spend Management
GEP SMART is an AI-powered, cloud-native source-to-pay platform for direct and indirect procurement. GEP SMART offers comprehensive source-to-pay functionality in one user-friendly platform, inclusive of spend analysis, sourcing, contract management, supplier management, procure-to-pay, savings project management and savings tracking, invoicing and other related functionalities.
Next-Gen, End-to-End Supply Chain Management Platform for the Connected Enterprise
GEP NEXXE is a unified and comprehensive supply chain platform that provides end-to-end planning, visibility, execution and collaboration capabilities for today’s complex, global supply chains. Built on a foundation of data, artificial intelligence and cognitive technologies, GEP NEXXE helps enterprises digitally transform their supply chains and turn them into a competitive advantage.
