Sourcing Marketing Sourcing Marketing

This is a video recording of a recent live event.

In response to the current economic climate and budget pressure, many major CPG companies are partnering with procurement to address more spending and measure ROI and savings. This webinar will focus on sourcing strategies for marketing categories. 

  • Engaging marketing stakeholders
  • Building credibility for Procurement and driving value for Marketing
  • Sharing success factors and case examples

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