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Tech companies spend a substantial chunk of their revenue on marketing. But volume does not always equal value.
Is your spend working hard enough, or are avoidable costs sneaking through? Most importantly, is there a smarter way to spend?
This GEP bulletin discusses why procurement holds the key to reining in unnecessary expenses. From negotiating agency deals to consolidating suppliers, it outlines strategies to ensure that every dollar spent delivers real value, boosting your organization’s brand and reputation.
What’s Inside:
- Key areas to enhance capabilities and cut costs
- How to improve financial oversight of agency spend
- Strengthening marketing-procurement collaboration
This bulletin offers practical insights for procurement and business leaders in technology to curb overspending.
Theme: Procurement
